Free upgrade to Fibre Optic Broadband

looks expensive too me am only £15.00 a month phone and internet

This has been on offer for a year or more. It works out more expensive than getting the best local deal you can negotiate. I wouldn't go as far as calling it a con but it's very carefully worded with a hint of political spin in there.

I'm in the middle of the sticks and got a fibre package earlier in the year far cheaper with BT.